Yúrén, the latest entrant into the motor industry, apparently chose Scunthorpe for their European Press launch because they wanted a location that would embody the ‘fresh air’ philosophy which underpins the car.
Blog - March 2013
In late February you really have to go south to stand any chance of getting weather decent enough to drive a new convertible with the roof down. VW very wisely chose the South of France for the International launch of the latest version of the Beetle Cabriolet.
Commercial vehicle values forecaster, Tim Cattlin, explains how brand perceptions trump product quality in future residual value prediction.
It is a fact of life that lower medium saloons are not popular in the UK. For some reason we seem to prefer tailgates to boot lids on such cars and as a result virtually every mainstream manufacturer has dropped the saloon variant from their C sector range.
However, it’s another fact of life that when it comes to premium badged cars we quite like 4 doors and a boot.
This is the third time we have driven the Adam, but this is the first time with Vauxhall badges on. The first time was an early pre-production car that was camouflaged near GM HQ in Frankfurt, the second was on the International Press launch near Lisbon, and now a right-hand drive in Stratford, London.