At CAP we take customer satisfaction very seriously and one of our key business measures (KPI’s) is our customer Net Promoter Score (NPS). NPS is an internationally recognized customer loyalty metric which considers the likelihood of a customer recommending your business to a friend or colleague. Scores can range between -100, where all customers are ‘detractors’ to +100 where all customers are ‘promoters’.
We have recently been running a biannual customer satisfaction survey across our entire customer base to determine our current NPS score and the areas of our business that you really value but perhaps more importantly, to understand the things that you would like to see us do more of and/or improve. This important feedback keeps us in touch and gives us a roadmap for our future product/business developments.
The survey closed on the 6th June and we look forward to sharing the results of the survey and our associated plans for improvement later in the year.
If you would If you would be interested in being one of our research partners to help us develop new products and services, please email annie.milner@cap.co.uk
Annie Milner - Head of Market Intelligence
annie.milner@cap.co.uk
