CAP's Total Cost of Ownership (TCO) tool helps bring together every piece of the ownership cost jigsaw.
Since buying a car is one of the most expensive purchases that a consumer can make and since no one wants to buy an unreliable vehicle, or to be left out of pocket - having knowledge of a vehicle's life cost is more crucial than ever before.
TCO lets consumers understand the true cost of running a car throughout its lifespan. Monthly and yearly running costs can be calculated and comparisons made between different manufacturer models, including:
- Full vehicle description
- High quality vehicle imagery
- Cost new (MRP)
- Factory fit options and costs (for new vehicles)
- Fuel cost (linked to official figures)
- Maintenance, service and repair costs
- Current value of car
- Value of car at the end of ownership
- Road Fund licence cost
- Cost to run per mile / month / year
- Finance cost**
- Insurance cost**
** custom costs that can be plugged into existing finance/insurance tools
We'll help your business become:
- A consumer champion – helping consumers make the right decision
Until now, no tool exists that offers all the information the consumer needs to make the right buying decision
- A website that offers relevant content
Cutting through the myriad consumer advice and offering real-time/real car cost comparisons, not just general advice on ‘what to look for’
- A service providing truly independent information
Through CAP, the independent data specialists – there is no scepticism as to the arguments for and against – it is simply based on fact
- A sticky website
The consumer has no need to look elsewhere as your website has everything the consumer needs
- A brand consumers can trust
For more information on Total Cost of Ownership click here
