martin.ward@cap.co.uk
+44 (0)7740 157 580
With a career in the motor industry that started in 1972, and as a CAP employee since 1988, Martin has gained wide industry knowledge and commercial manufacturing insight that few can rival.
A popular figure in the automotive industry, with a specific focus on what consumer wants and needs are, Martin has an in-depth understanding of the entire automotive manufacturing process - from design, engineering, systems, assembly process and board room objectives.
Helping manufacturers successfully bring new cars to market, Martin is an expert advisor on vehicle launches, test drives, design, badging policies, engines, specification, codes, colours, new vehicle data and marketing strategy, travelling round Europe to help manufacturers gain the best residual value advantages.
His independent and tailored advice helps automotive and related businesses identify and achieve their goals, including:
• Competitive vehicle positioning
• Model specification and pricing policy
• Developing and implementing strategy
• Market development
• Competitor analysis
• Facilitating new vehicle launches
• Marketing new vehicles
• Discussing and advising on new models at design stage
• Expertise and sanity checking
Previous roles at CAP include dealer management, operational development, sales, Black and Red Book Editorial and new product development.
