With the web as the main port of call for consumers investigating their next car purchase, it's essential that the information on any motor-related site is comprehensive and up-to-date.

By using our unique CAPcode you can unlock the power of our unrivalled data and tailor it to suit your specification.
Our high quality new vehicle specification, pricing and technical data helps you:

  • Implement vehicle searches on your website.
  • Offer 'lifestyle searches' for non-expert users who don't seek specific brands.
  • Provide a 'cost of motoring' application so your customers understand more than just the price of a vehicle.
  • Provide a unique 'fair deal' tool so your customers can appraise any deal they have been offered.
  • Display superb images of vehicle interiors and exterior shots from multiple angles.
  • Create intelligent linkage between multiple sites and systems using the industry-standard CAPcode.

Important factors in consumers' choice of vehicle

29% of UK consumers are likely to purchase a vehicle over the internet (up from 19% in 2009).



50% Consumers start online

94% of consumers go online to do research.

Our customers like to find data all in one place.

Amazon.com effect


Contact us for more information

Ben Maguire CONSUMER: Head of Consumer Ben.Maguire@cap.co.uk 07918 724 087
Sally Owens CONSUMER: Key Account Manager Sally.Owens@cap.co.uk 07436 564 161