05/06/2014
Range anxiety: how much is enough?

A question for those of you who work for OEMs: do you have enough models in your range? One of the curious features of the modern market is the downsizing of mainstream manufacturers’ ranges. Looking...

29/09/2014
Autonomous cars: what happens when we take our foot off the pedal?

Do you remember the world before the internet? If you wanted to find something out, you looked in a book. But first you had to find the book, so you went to the library. But sometimes they didn’t...

27/03/2014
Why do consumers act so irrationally?

We are often told that today’s motorists are savvy. With household budgets constantly being squeezed, more and more car buyers are now trying to figure out exactly how much a car will cost them to...

16/01/2014
Customer experience trumps product quality for premium car brand builders

Luxurious dealerships, memorable commercials and clever product placement all have their part to play, but the benefit they can deliver, at best, is only parity with existing brands. And with the...

04/12/2013
Why is exclusivity becoming so mainstream?

Earlier this year, Ford and Renault unveiled their attempts to take their brand into the much-coveted premium space, with Ford’s Vignale versions of the Mondeo and S-MAX, and Renault’s Initiale Paris...

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