Well it’s that time of year again and as we all head down to the NEC we're enthusiastically awaiting all the new offerings. As part of the industry we are there to show the riding world what is on offer for next year, catch up with fellow industry professionals and set out a plan for the coming year...
News - Author: CAP Marketing
Headed by Matt Thompson, Marketing Director, CAP's Marketing team consists of 15 specialists that span marketing, communications, public relations, commercial pricing, research, campaign development, graphic design and product management. Our aim is to exceed customer expectations by delivering relevant, timely and quality communications.
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CAP Extras: Celebrity videos from the 31st annual Classic Motor Show
This month the NEC hosted the 31st annual Classic Motor Show, and what a show it was.
CAP Extras weekly news roundup
With independent dealers becoming ever more ‘scientific’ in their stocking policies, the days of just buying a ‘nice’ car at the ‘right’ price are gone. Read how many dealers are doing more research than ever to identify the cars that will sell best for them…
CAP Extras: Are you ready for changing search habits?
Are you putting your customers' needs ahead of your dealership's internal preferences? Read how search habits are changing, by Lauren Cooke, Marketing Manager at Bluesky Interactive
CAP Extras weekly news roundup
Following on from a tough October, as reported both mid-month last time around and in November’s Black Book Editorial, this month has continued in a similar vein…
CAP Extras: Should your forecourt include more pink or purple?
What was the most popular yellow car put up for sale by consumers last month? Which purple or pink cars are most commonly valued online? Some interesting research collated on the CAP consumer site last month reveals the popularity of different coloured cars that motorists are gearing up to sell....
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