Vehicle crime has been in decline since the 1990s. So is vehicle security still an important consideration for drivers and fleet managers, or is this something we now take for granted?…
News - Author: CAP Marketing
Headed by Matt Thompson, Marketing Director, CAP's Marketing team consists of 15 specialists that span marketing, communications, public relations, commercial pricing, research, campaign development, graphic design and product management. Our aim is to exceed customer expectations by delivering relevant, timely and quality communications.
CAP Extras: How to target the Gen Y customer
Car sale volumes to Gen Y consumers (born 1977 – 1994) are on track to grow by 16% by the end of 2014 in the USA explains Shaun Harris, Codeweavers’ Sales Director…
External factors that influence the demand for used cars
Many things can influence the demand for second hand cars, with micro and macro factors seemingly outside of our control. So how can we challenge set assumptions? Being informed has never been more important...
Top tips to optimise your Social Media Strategy
Imagination is the key to linking dealer finance and social media. Dealers need to recognise that social media is not just about providing stock lists on Twitter and Facebook. Social media in a motor retail environment...
Introducing the all-new Jeep Renegade
European Press Launch, Milan, Italy
We drove an early version of the Renegade a few weeks ago, and it was good, but has the final production version improved even more?
Martin Ward’s first impressions of the Paris Motor Show
Martin's in Paris today at the 2014 Motor Show, here's a first look at some of the latest models being premiered...
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