Although the event was based at the Rockingham Circuit near Corby, I only took the Astra VXR out on the local roads, as the thought of going around a race track in a 280ps car was a little too daunting.
Blog - Author: Martin Ward
A popular figure in the automotive industry, celebrated in the Business Car Power list Top 10. An unrivalled understanding of the entire automotive manufacturing process. Providing independent and tailored advice to help automotive and related businesses identify and achieve their goals.
• Competitive vehicle positioning
• Model specification and pricing policy
• Developing and implementing strategy
• Market development
• Competitor analysis
• Facilitating new vehicle launches
• Marketing new vehicles
• Discussing and advising on new models at design stage
• Expertise and sanity checking
EXPERIENCE
A career in the motor industry that started in 1972, and a CAP employee since 1988, has gained wide industry knowledge, commercial manufacturing insight and a specific focus on what consumer wants and needs are.
Expert advisor on vehicle launches, test drives, design, badging policies, engines, specification, codes, colours, new vehicle data and marketing strategy to gain the best residual value advantages.
Previous roles at CAP include dealer management, operational development, sales, Black and Red Book Editorial and new product development. Currently has a loyal social media following.
• Competitive vehicle positioning
• Model specification and pricing policy
• Developing and implementing strategy
• Market development
• Competitor analysis
• Facilitating new vehicle launches
• Marketing new vehicles
• Discussing and advising on new models at design stage
• Expertise and sanity checking
EXPERIENCE
A career in the motor industry that started in 1972, and a CAP employee since 1988, has gained wide industry knowledge, commercial manufacturing insight and a specific focus on what consumer wants and needs are.
Expert advisor on vehicle launches, test drives, design, badging policies, engines, specification, codes, colours, new vehicle data and marketing strategy to gain the best residual value advantages.
Previous roles at CAP include dealer management, operational development, sales, Black and Red Book Editorial and new product development. Currently has a loyal social media following.
First Driving Impressions – Vauxhall Astra VXR, UK Press Launch, Rockingham
Although the event was based at the Rockingham Circuit near Corby, I only took the Astra VXR out on the local roads, as the thought of going around a race track in a 280ps car was a little too daunting.
Test Car – Skoda Citigo SE 1.0 litre MPI
We last drove the Citigo around the streets, hills and motorways of Lisbon in the sun, so we thought it would be interesting to see if this little car performed as well around Huddersfield in the pouring rain.
Test Car – Vauxhall Ampera Electron
There is an old saying ‘all that glitters is not gold’, which means don’t always believe what you see, or read.
First Driving Impressions – Porsche Boxster and Boxster S, UK
The original Boxster was launched in 1996 and was aimed at people who wanted to own a Porsche, but at a more affordable price.
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