Blog - Author: Martin Ward's picture
A popular figure in the automotive industry, celebrated in the Business Car Power list Top 10. An unrivalled understanding of the entire automotive manufacturing process. Providing independent and tailored advice to help automotive and related businesses identify and achieve their goals.

• Competitive vehicle positioning
• Model specification and pricing policy
• Developing and implementing strategy
• Market development
• Competitor analysis
• Facilitating new vehicle launches
• Marketing new vehicles
• Discussing and advising on new models at design stage
• Expertise and sanity checking


A career in the motor industry that started in 1972, and a CAP employee since 1988, has gained wide industry knowledge, commercial manufacturing insight and a specific focus on what consumer wants and needs are.

Expert advisor on vehicle launches, test drives, design, badging policies, engines, specification, codes, colours, new vehicle data and marketing strategy to gain the best residual value advantages.

Previous roles at CAP include dealer management, operational development, sales, Black and Red Book Editorial and new product development. Currently has a loyal social media following.

First Driving Impressions – Kia Cee’d Sportswagon, UK Press Event, Zilina, Slovakia

Before we drove the all-new Cee’d Sportswagon, we had a tour of Kia’s European plant in Zilina. This plant opened in 2006 and looks as new and fresh today as it did then. This factory is very modern and not a spot of dirt could be found anywhere; it is literally spotless. Around 3,900 people work there and currently three shifts are in operation to keep up with demand. The Cee’d, Venga and Sportage are all built there, with the new Pro Cee’d due to start production early next year. The Zilina Plant can build up to 300,000 cars per annum, with one coming off the line every minute.

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