Gaining brand awareness as a manufacturer can be a tricky process; one that requires the precise calculation of your audience and customer base, as well as ensuring you can separate yourself from your rivals. 

As consumers, we can all anticipate and accept the usual blend of TV, print and web advertising; however, as the industry advances through the changing habits and demands of modern society, these methods need to evolve.

Many elements that intertwine themselves with consumer behaviour have been accelerating at pace, with the automotive industry following in their wake in an attempt to play catch up and target new and existing customers through newly developed...

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