Appointment of Marketing Director signals acceleration in CAP’s growth ambitions

LEADING vehicle valuations, technical data and business services provider CAP has appointed Matt Thompson as Marketing Director to help spearhead its drive for accelerated growth.

Thompson is the latest in a series of key appointments signalling CAP’s growth ambitions, since the business was acquired in May by one of Europe’s top flight investment specialists, Montagu Private Equity.

With 25 years’ experience in the automotive sector, Matt Thompson joins CAP from Trader Media Group, publisher of Auto Trader. There, as Group Marketing Director, he led TMG’s marketing strategy to transform the Auto Trader digital operation into a market-leading digital beacon brand.

Prior to his 13 years at TMG, Thompson held a series of senior marketing positions with leading automotive specialists, including ERF Ltd, National Tyres & Autocare, Perkins Engines and Lucas Automotive.

“Matt Thompson is a rare beast in our industry, in that he combines an industry-wide wealth of knowledge with a fantastic track record on growth and the kind of strategic vision that CAP needs to realise its own accelerated growth ambitions,” said CAP CEO Ian Rendle.

“Real expertise at every level of our business is the cornerstone of CAP’s success.  We are delighted that Matt is as excited by our growth vision as we are and will bring all his experience, knowledge and skills to bear on carrying those plans to fruition.”

Matt Thompson said: “CAP is a brand I have known all my working life. There has never been a more exciting time to get on board with an energetic, enthusiastic management team determined to deliver on the quality, innovation, expertise and customer trust that will bring us transformational growth.”

Montagu is committed to supporting the CAP management team by investing across all functions of the business, from delivering innovative technologies through to industry-leading levels of customer service. This commitment has already resulted in workforce expansion in excess of 30% since May, including key appointments focused on quality and innovation as well as sales and marketing. Further investment in people, facilities and systems for the business is on-going.


A print resolution photograph of Matt Thompson is available to download from