Dylan Setterfield appointed to head CAP Monitor

CAP AUTOMOTIVE has appointedDylan Setterfield to the role of Senior Editor, Future Residual Values as the business continues driving for growth through unsurpassed quality.

The appointment completes a major strategic review of CAP Operations, which has seen a raft of senior appointments across all data and insight areas.

CAP’s strategy of drawing experienced and respected experts from within the automotive industry represents its commitment to real market expertise as the business researches and interprets more information than ever before in its history.

The investment in key senior figures to lead each of the major functions of CAP’s market intelligence areas follows the acquisition of CAP last year by one of Europe’s top flight investment specialists, Montagu Private Equity. Since then, as CAP’s drive to provide class-leading quality to customers gathers pace, the workforce has expanded by more than 30%, with the principal focus on quality and product development.

Over the past two months Derren Martin has taken a role leading the Black Book Live team, to bring enhanced quality focus to current car valuation products and services. Market insight and valuations expert, Adrian Rushmore, has also joined CAP as Operations Director. Last year saw ex-Dyson CEO, Martin McCourt, join as board chairman along with former Auto Trader Marketing Director, Matt Thompson, to assist the transformation of CAP into a digital beacon brand and drive the business into new markets.

Dylan Setterfield brings many years of experience in the field of forecasting to his role as Senior Editor for CAP Monitor, the industry benchmark guide to future residual values. For 13 years Setterfield has specialised in forecasting future residual values at GE Capital Fleet Services, latterly as Senior European Analyst, where he had oversight of future market value assumptions for all European platforms. His role also involved reviews of RV setting methodology in several countries, with a key focus on process optimisation to deliver rigour and consistency across all forecasting functions.

He is no stranger to CAP, having a strong existing understanding of the business from the perspective of a customer. He is therefore ideally placed to build on the strengths of CAP Monitor and its existing team to drive further innovation and improvement.

Dylan Setterfield said: “I am excited not just by CAP’s ambitions and the company’s strategic direction, but its clear commitment to invest and develop people with real market expertise together with a determination to exceed customer expectations. There are great teams in place at every level of CAP and a great spirit across the business and I’m looking forward to the times ahead.”

CAP Chief Executive, Ian Rendle, said: “Dylan is the ideal choice to build on our future residual value strengths and bring fresh, innovative approaches to driving continual improvement.

“He brings to us real world expertise gained in the field and has the right track record in forecast modelling and methodology to drive CAP’s already powerful reputation in the area of future residual value benchmarking to the next level.

“Overall, the investment in people across all the critical functions at CAP over the past eight months has given us great capacity and culminated in the strongest team in our history. We are now focused on a very exciting future as we drive growth through unrivalled quality and product excellence.”



Mike Hind