Gareth Kaye, Imperial Commercials, explains why CAP Red Book data is perfect for them

21/08/2014

Written by: Olivia Sykes

Gareth Kaye, Group Van Franchise Director at Imperial Commercials, the UK’s largest independent commercial dealership, continues to use CAP:

“From an LCV and HGV point of view, CAP Data has always been the most robust and the most reliable”

“No commercial dealer would be without it”

“We chose CAP over the competition as we felt the quality of the information was better”

“It’s the next step, the next generation”

“It’s more up-to-date, more timely and easier to use, especially when you’re on the road”

“It gave us a solution we needed in a much more concise package”

“VRM look-up has made a massive difference to the speed and accuracy of our information”

“Everything is pre-populated on the first of the month, everything is accurate; we don’t need to double-check anything"

Each month our Red Book Editorial Team
  • Maintain databases containing over 70,000 models
  • 225,000 LCV pricing movements
  • 160,000 HGV pricing movements
  • Provide over 250 specialist valuations
How do we research the market?
  • Analysis of recent disposals data through numerous sources across the UK 
  • Vast amount of raw data from all sectors of the motor industry 
  • Auction attendance
  • Dealer visits
  • Remarketing meetings
  • Internet research
  • The data is gathered and coupled with market expertise to ensure a realistic and true reflection of the current market
What does it include ?

Indexed by manufacturer, model and derivative, CAP Red Book data is concisely laid out to provide a clear used value, with adjustments for three trade conditions CAP Clean, Average and Below Average.

Red Book contains:
  • Suggested retail price 
  • Mileage variations 
  • Monthly trade-focused editorial commentary 
  • Market-place focus for both sectors
  • Monthly monetary movements so you can get an insight to the vehicles market movements.

 Call 0113 223 2111 or email today