Why is exclusivity becoming so mainstream?

Earlier this year, Ford and Renault unveiled their attempts to take their brand into the much-coveted premium space, with Ford’s Vignale versions of the Mondeo and S-MAX, and Renault’s Initiale Paris concept. At the same time, Jaguar has announced a new attempt to break into the compact executive and luxury crossover segments, and Fiat has unveiled another plan to develop Alfa Romeo as a full-...