CAP Blog

Blog - Author: CAP Marketing

Headed by Matt Thompson, Marketing Director, CAP's Marketing team consists of 15 specialists that span marketing, communications, public relations, commercial pricing, research, campaign development, graphic design and product management. Our aim is to exceed customer expectations by delivering relevant, timely and quality communications.

First Driving Impressions – KIA Carens

17/04/2013 - CAP Marketing

We landed at Nice airport, walked across to the short-stay car park to pick up our transport for the day - the all new KIA Carens - and on first sight we immediately thought what a good looking car it is.

Driving Impressions – Ford Fiesta 1.0 EcoBoost Zetec

09/04/2013 - CAP Marketing

How could Ford possibly make a very good and popular car even better? When you have to follow on from an already great car, you still have to update and improve it, but it’s always a balancing act to not take anything away from what the previous car was. Happily Ford has managed to do just that with the new Fiesta.

First Driving Impressions – Renault Clio

03/04/2013 - CAP Marketing

The all new Clio is a pretty little French thing.

First Driving Impressions – Yúrén Wind

31/03/2013 - CAP Marketing

Yúrén, the latest entrant into the motor industry, apparently chose Scunthorpe for their European Press launch because they wanted a location that would embody the ‘fresh air’ philosophy which underpins the car.

First Driving Impressions – VW Beetle Cabriolet

26/03/2013 - CAP Marketing

In late February you really have to go south to stand any chance of getting weather decent enough to drive a new convertible with the roof down. VW very wisely chose the South of France for the International launch of the latest version of the Beetle Cabriolet.

First Driving Impressions – Mercedes-Benz CLA

13/03/2013 - CAP Marketing

It is a fact of life that lower medium saloons are not popular in the UK. For some reason we seem to prefer tailgates to boot lids on such cars and as a result virtually every mainstream manufacturer has dropped the saloon variant from their C sector range.

However, it’s another fact of life that when it comes to premium badged cars we quite like 4 doors and a boot.

Third Driving Impressions – Vauxhall Adam

12/03/2013 - CAP Marketing

This is the third time we have driven the Adam, but this is the first time with Vauxhall badges on. The first time was an early pre-production car that was camouflaged near GM HQ in Frankfurt, the second was on the International Press launch near Lisbon, and now a right-hand drive in Stratford, London.