If you do anything new in your dealership this year, make it one of these ideas
Written by: Lauren Cooke
The new year is a time of change and of growth, and this shouldn’t just be the realm of gym-goers and salad eaters. Instead we should all take the new leaf of January as an opportunity to refresh our approach to customers and to our business as a whole.
As you all know, the car dealer marketplace relies heavily on word of mouth – and so customer service, dealership experience and (of course) price / offers all have strong influence over the success of a dealership. This applies no matter the size – and is actually an area that we at Bluesky Interactive believe can allow a smaller dealership to get ahead of larger, slower competitors.
So, what should your dealership’s New Year’s resolution be?
You’ve probably been told to take lots of photos left right and centre (quite literally) for years and years. However, the vast majorities of used car listings have a lower level of photography.
Whether you’re chatting to potential customers on Twitter, collecting feedback and customer satisfaction information via email or just talking to someone in your dealership, it’s important to listen and respond.
You should be able to remind customers about their MOT and services, give them a nice welcoming hot beverage without them having to ask, and generally make them feel like they’re having the best possible experience of your business
– and you won’t be able to do that unless all your team are collecting (and storing) the right customer data.