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21/05/2015

What will dealer websites look like in 10 years?

Technologies are becoming more integrated and internet access is getting much more exciting with the advent of wearables devices. How best to take advantage?

01/04/2015

How can you tell if a customer keeps revisiting your website?

What would you say if we told you that it's now easy to tell when someone who has previously visited your website, comes back again? Imagine. You have a website visitor who looks at a number of your used stock and then completes a CAP Valuation on their own car. You follow up the valuation but maybe you can’t get through to them, or the lead goes cold. A week later, they come back on your website...

03/03/2015

Who exactly is your website for?

Do you know anything about the people who are visiting your website? For that matter, do you know anything about your customers? What age are they? What are their priorities when buying a car? What are their aspirations? Where do they live? The 5 W’s are often used by journalists and writers, but are often forgotten in marketing. However, here at Bluesky we believe that Who, What, When, Where and...

19/01/2015

If you do anything new in your dealership this year, make it one of these ideas

The new year is a time of change and of growth, and this shouldn’t just be the realm of gym-goers and salad eaters. Instead we should all take the new leaf of January as an opportunity to refresh our approach to customers and to our business as a whole. As you all know, the car dealer marketplace relies heavily on word of mouth – and so customer service, dealership experience and (of course)...

04/12/2014

Do you know your mobile visitors?

It’s no big secret that responsive websites (that is, websites that “respond” to the screen size of the person viewing them and adapt, rearrange and resize accordingly) are Google’s best practise for mobile website solutions. That’s why we at Bluesky Interactive have been producing them for well over a year! However, even a responsive website won’t do its job correctly if you haven’t actually...

17/11/2014

Are you ready for changing search habits?

Are you putting your customers' needs ahead of your dealership's internal preferences? Read how search habits are changing, by Lauren Cooke, Marketing Manager at Bluesky Interactive This week saw the launch of the Hyundai Rockar dealership, which is aiming to change the face of car buying in the UK. With digitally-enabled, salesman-free “dealerships” located in shopping centres and the ability to...

24/10/2014

Dealers urged to join Movember cause

Is your dealership going to help raise money for men's health? Bluesky Interactive and MB Advertising (together the MB Group) are calling on all dealers to come together to raise money for men's health issues, by taking part in the famous Movember charity and growing fabulous moustaches throughout the month of November. We believe that the automotive industry can make a big difference and raise a...

08/10/2014

Do you want customer service with that?

Lauren Cooke, Marketing Manager at Bluesky Interactive , offers top tips to grow your business and deliver quality customer service. Do you and your business prioritise great customer service? If you’re successful and growing then the likelihood is that in your dealership customer service always comes first. After all, we all know that this has a strong knock on effect on customer retention – 50...

01/09/2014

Measuring your website’s KPIs. How do you do?

Lauren Cooke, Marketing Manager at Bluesky Interactive , believes that measuring website performance is the first step to improving your digital presence. The internet has revolutionised marketing measurability – it is now possible to track customer’s actions, identify what marketing messages they’ve seen, and even tell if they pick up the phone to call your business. This transparency is why we...