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GForces

GForces is the prominent provider of digital solutions to the Top 200 retailers and numerous manufacturers in the UK and abroad.

05/05/2015

Ready for ‘Mobilegeddon’?

Did you know that some commentators called April 21st 2015 ‘Mobilegeddon’? Well now you do and even though the name might be a bit OTT, there is some basis behind it – for that was the day when Google’s algorithm was updated to favour mobile-friendly websites in search rankings. Firstly, it’s probably worth quelling your fears somewhat with some facts about the update. It only applies to mobile...

12/02/2015

Balancing the needs of the consumer and the dealer

> Our latest guest blogger was inspired by recent events to talk about the importance of quality data for everyone involved in a car transaction. You can read the open letter to Auto Trader on the Car Dealer website here. At CAP we believe a very important part of our job is to make our customers look good in the eyes of their customers too. That is one of the reasons we sell on quality, not...

23/01/2015

Effective lead management in the digital age

In this highly connected digital age, there are more ways than ever for car buyers to become a ‘lead’ and the undeniable fact is that this has been driven by the web. But what on earth can a mid-sized dealer group do with over 5,000 leads* created in an average month? Five thousand leads. That’s 167 per day. Over 20 per working hour – or one every three minutes. Nice to have, but the fact is that...