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CAP Marketing

Position: Marketing department

Number: 0113 222 2000

Headed by Matt Thompson, Marketing Director, CAP's Marketing team consists of 15 specialists that span marketing, communications, public relations, commercial pricing, research, campaign development, graphic design and product management. Our aim is to exceed customer expectations by delivering relevant, timely and quality communications.

19/03/2015

Clarkson vs. BBC: What next?

We’ve been watching the latest Clarkson controversy with interest here at CAP. Mainly wondering whether, if he does get the chop, we might get scouted and be asked to step in and rag the latest supercar to perfection every week. But, because it’s probably not going to be us (we’re busy anyway) we’d give these potential replacements a thought: Rowan Atkinson – closet petrolhead? Almost the fastest...

17/03/2015

PODCAST: Why not all dealers are happy with their March new car targets

CAP's consumer and retail expert Philip Nothard reveals what dealers are saying about their targets - and discusses the impact of pressure to register new cars on the rest of the market.

12/03/2015

PODCAST: So what's the big problem with electric vans?

Tim Cattlin and Ken Brown discuss the increase in light commercial vehicle registrations and the problems of electric vehicles gaining trust.

11/03/2015

PODCAST: Is the used bike market getting stronger?

CAP Green Book editor Alan Elsworth discusses the current strong market for used motorcycles with CAP's Mike Hind. Length: 15.50

05/03/2015

PODCAST: Will Hyundai's design-led ethos deliver 'new premium' status?

Annie Milner, of CAP Consulting at CAP Automotive, discusses the aspirations of Hyundai to become a design-led brand and occupy the 'new premium' space in the car market. Length: 11.32

24/02/2015

PODCAST: A round-up of the current motorcycle market

CAP's Green Book editor Alan Elsworth discusses the current motorcycle market. Length: 15.42

20/02/2015

Why is 8pm to 10pm becoming increasingly crucial?

Why is 8pm to 10pm becoming increasingly crucial? Find out the answer and more with the latest infographic about the emerging trends of consumer valuations...

20/02/2015

PODCAST: Will 'Generation Y' put an end to car ownership?

Matt Freeman, of CAP Consulting, describes the attitude to car ownership of 'Generation Y' - and what he thinks it means for car manufacturers and motor retailers.

18/02/2015

Tweets of the Week

This week - Friday 13th February: Speed dating / Car full of roses / Mercedes get glitzy / Lovebug movie night Speed date prank! Female stunt driver pranks her male date partners in the car!! Incredible!! http://t.co/gPbN2cuwSt @nickthedj — 100.7 The Wolf (@SeattleWolf) February 12, 2015 This makes the rest of us look bad What a great idea for #valentinesday Fill your loved one's car with flowers...

17/02/2015

PODCAST: PCP penetration into the used car market - the rapid rise of the latest car financing phenomenon

Robert Hester, Editor of CAP's Black Book Plus, talks about PCP penetration in the used car market and the rapid rise of this latest car financing phenomenon . Length: 9.38