Headed by Matt Thompson, Marketing Director, CAP's Marketing team consists of 15 specialists that span marketing, communications, public relations, commercial pricing, research, campaign development, graphic design and product management. Our aim is to exceed customer expectations by delivering relevant, timely and quality communications.
CAP take to the streets of Leeds to raise money for colleague diagnosed with cancer. CAP is a kind, supportive and friendly place to work and many staff members see their colleagues as friends rather than just work colleagues. When we heard the news that a colleague had been diagnosed with Pancreatic Cancer and had since set about on a fundraising mission, we had to get involved to help make a...
Long lead times can play havoc with part-exchange valuations. The longer the factory lead time the harder it is to put an accurate value on the vehicle being traded in. This can result in lost profit if the value quoted for the trade-in turns out to be wrong. With the economy recovering and inflation stubbornly low, factory order times do not seem to be getting any shorter. In fact, the average...
Philip Nothard discusses the latest developments in the UK's new and used car market, from margin compression to retail sales and the mood of dealers. Plus, Philip gives his personal tip for the most profitable sector of the used car market. Length: 35.11
Matt Freeman of CAP Consulting tells Mike Hind why he thinks the traditional automotive industry has its head in the sand over the challenge from Google, Apple and other tech companies. Length: 31.18
Dylan Setterfield & Rob Hester explain how valuing a part ex against new car long lead times has never been easier, thanks to CAP’s new 12 month used car forecasting tool, Black Book+12. Length: 8.58