Consulting Matters

13 Items's picture
Why do consumers act so irrationally?

We are often told that today’s motorists are savvy. With household budgets constantly being squeezed, more and more car buyers are now trying to...'s picture
Customer experience trumps product quality for premium car brand builders

Luxurious dealerships, memorable commercials and clever product placement all have their part to play, but the benefit they can deliver, at best, is...'s picture
Why is exclusivity becoming so mainstream?

Earlier this year, Ford and Renault unveiled their attempts to take their brand into the much-coveted premium space, with Ford’s Vignale versions of...