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24/06/2015

Dealer digital marketing trends that you will find useful this summer...

Here is a bunch of relevant dealer digital marketing tips and tools for you to use to kick start your summer 2015. Mobile Search - Is your website mobile friendly? As you are probably aware the new mobile search algorithm from Google has now changed the way they rank your website on mobile. Car dealers need to ensure they have mobile-friendly websites. There is a really simple way to see how your...

19/03/2015

Simple tips to increase your web traffic

There are many simple things you can do to drive more traffic to your website and improve your search engine rankings. For starters: Content is king Post regularly: this keeps customers coming back to your site for the new content and helps SEO. Time your posts to reach more users: y ou can use tools like Buffer to help. Publish at all hours to ensure you are capturing all customers. Categorise...

27/02/2015

Best practice tips for online finance advertising

Here are a few best practice pointers for your online finance advertising: What is a finance promotion? A financial promotion is a communication that is an invitation or an inducement to engage in investment activity. In other words, there is an element of persuasion. An inducement is intended to lead, ultimately, to an agreement to engage in investment activity. Where do the rules for finance...

27/01/2015

Best practice tips for content marketing

Continuous promotional content can be a real turn off and reduce consumer confidence by nearly 50%. So how should you get your messages out there?

01/12/2014

Top tips to kickstart your festive marketing

This month the Codeweavers marketing team have put together some top tips to help you prepare your marketing efforts ready for the festive season. Start early and set a budget Trying to roll out a Christmas marketing campaign at last minute can prove difficult and may not pay off and in some case may have a negative impact on your business as it may make you look unprepared. Instead plan early...

06/10/2014

Codeweavers' top tips to optimise your social media strategy

Codeweavers believe that imagination is the key to linking dealer finance and social media, and that dealers need to recognise that social media is not just about providing stock lists on Twitter and Facebook. For us, social media in a motor retail environment refers to any digital media platform that engages consumers and enables them to interact with others. It is about giving potential...