As a Digital Marketing Executive, Sam primarily works to increase Stoneacre’s online visibility on the likes of Google and other search engines, as well as managing the group’s social media channels. A bonafide petrolhead, Sam’s passion for cars knows no bounds and loves attending motor shows around Europe and the UK.
This year looks to be a big 12 months in the motor industry, with the FCA entering its first full year as main regulator when it comes to car financing. After taking over responsibilities from the Office of Fair Trading (OFT) last April, the FCA (Financial Conduct Authority) will enforce a sterner approach on how finance is dealt within dealerships, whether they are independent, a franchised...
As Porsche added an SUV and subsequent diesel option to its line-up, purists could be forgiven for thinking the Stuttgart company had sold its soul a little, but it was a predictable move in order to expand the brand into new markets. This is just one of several cases where new strategies have been employed by prestigious manufacturers to meet future targets, whether they are looking to reach new...
Gaining brand awareness as a manufacturer can be a tricky process; one that requires the precise calculation of your audience and customer base, as well as ensuring you can separate yourself from your rivals. As consumers, we can all anticipate and accept the usual blend of TV, print and web advertising; however, as the industry advances through the changing habits and demands of modern society,...