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CAP Marketing

Position: Marketing department

Number: 0113 222 2000

Headed by Matt Thompson, Marketing Director, CAP's Marketing team consists of 15 specialists that span marketing, communications, public relations, commercial pricing, research, campaign development, graphic design and product management. Our aim is to exceed customer expectations by delivering relevant, timely and quality communications.

05/05/2015

New product improvements – the best just got better

At CAP we’re always looking to improve our products for our customers. We've released a number of updates and improvements to our products and services as part of our product development programme. We've used your feedback to help us identify what features to add and what is no longer needed. CAP’s latest product enhancements: Red Book – used commercial values New motorhomes marketplace editorial...

30/04/2015

How many miles can your car really do on a full tank?

Consumer rights group Which? has found that 98% of cars could not match their official miles per gallon figures.

24/04/2015

CAP Wins ‘Best Valuations Provider of the Year 2015’

CAP is thrilled to have been voted ‘Best Valuations Provider of the Year’.

22/04/2015

PODCAST: CAP goes behind the scenes at Tesla's California HQ

Jeff Knight, Forecast Editor of CAP Automotive's Gold Book residual values forecasting system, was invited to Tesla's California HQ. Much of what he saw was confidential - but he was able to share many of his impressions of the business and its approach. Length: 24.57

21/04/2015

PODCAST: After a record March, can the new car market keep on growing?

Mike Hind discusses the March 2015 new car registration results with CAP Automotive's Philip Nothard, along with retail new car sales performance in April so far. Length: 16.29

21/04/2015

Keep your customers up to date with the latest car tax changes

If your customer service is up to date with the latest tax information then you'll enhance your customers' shopping experience and cement your reputation as a helpful and knowledgeable dealer. Last year we wrote about the demise of the paper car tax disc and other potential changes for motorists as we move to a more digital future. For most people this transition has been a seamless one, however...

13/04/2015

Consumer used car buying behaviour - revealed

What are the most popular cars motorists wanted to buy last month? How much were they willing to pay? And where exactly are the UK’s car buying hotspots? The latest research from CAP Automotive has thrown up some interesting insights into consumer buying preferences. Let’s take a look… The most searched for cars online Top of the charts as the most searched for car by consumers online last month...

10/04/2015

Easter hamper - competition winner announced

We asked: How many core valuation changes have been made since March’s Black Book was published? The answer: A staggering 6,292,607. That’s nearly 6.3 million cars whose valuations have changed since last March! The best way to keep track of these movements is with Black Book Live , which shows the very latest valuation movements as they change throughout the month, giving you the most...

31/03/2015

PODCAST: Apple won't build cars - so what are they up to in automotive?

Matthew Freeman, of CAP Consulting at CAP Automotive doesn't believe Apple will build a car. But there are other ways they will move into the automotive sector. Hear Matt's thoughts on Apple's potential to take its brand into the automotive space. Length: 19.39

26/03/2015

PODCAST: What does Quarter 2 hold for the used car trade market?

Listen now as Robert Hester, editor of CAP's short-term forecasting tool Black Book Plus, offers his view of trade used car values for April, May and June