A member of CAP's Marketing department, specialising in customer retention and campaign development. On a quest to delight customers with engaging and informative business content.
Bored of bog-standard baubles on your Christmas tree? Why not decorate it with your favourite car, bike or truck instead. We’ve rounded up the best automotive Christmas tree ornaments that the internet has to offer, including miniature Deloreans, Monster Trucks, classic Corvettes and VW Beetles. So this year, try something a little different - take inspiration from enthusiasts who’ve replaced...
What are the most popular second hand cars that motorists are looking to buy? Latest research* shows that second hand Fords are the cars consumers w ith budgets of up to £10,000 are most interested in, as the ever popular Focus and Fiesta remain desirable. The VW Golf also continues to be a solid budget buy. As we move into the next price brackets, consumers are looking to buy used BMWs and...
What was the most popular yellow car put up for sale by consumers last month? Which purple or pink cars are most commonly valued online? Some interesting research collated on the CAP consumer site last month* reveals the popularity of different coloured cars that motorists are gearing up to sell. The results are shown in the diagram above. Perhaps unsurprisingly, when it comes to BLACK or WHITE...
A recent survey of independent dealers reveals that used car trading conditions are very much ‘business as usual’. The majority of dealers surveyed by CAP claim that current sales are about the same, or maybe even slightly better, than they were last month. Customer sales enquiries are also unchanging, coming in at the same rate as they were last month. In fact, only 2% of responders describe...
Throughout 2014 we've been working hard to make our data even better, so we can help dealers make more profitable purchase and disposal decisions. We're delighted to announce that our Black Book data is now even more comprehensive than ever before. We now give you: even greater car coverage more data suppliers more research records more retail data more trade values more core valuations CAP's...
Last month more consumers created online valuations for the BMW 3 Series than for any other car, according to research collated from CAP 's Consumer website, www.cap.co.uk . The 3 Series was particularly popular in the South and East of England, London and the West Midlands, with motorists in these regions also looking up valuations for the Ford Focus and the Volkswagen Golf. Motorists in the...
They say that all good things must come to an end. So it is with great sadness that we say farewell to one of CAP’s leading stalwarts, Jim Hardy, who decided to retire earlier this year after 35 years of continuous service. Jim was the first non-Yorkshireman to join CAP, back in the days when our old headquarters were located in Skipton. Made an honorary Yorkshireman, his initiation included...
CAP is delighted to have been voted ‘ Car Valuation Provider of the Year ’ by the readers of Car Dealer Magazine. Dealers gathered at the Car Dealer Power Awards 2014 to recognise the best car manufacturers and industry suppliers in one of the biggest events in the automotive business calendar. This category of the annual Car Dealer magazine awards is especially satisfying to win, for us, because...